A 30-minute audit of your ad account and creative. I go through your ads the way I tear down luxury ads live: where the creative reads mass-market, where the offer trains discount behavior, and what I'd change first. No deck. No pitch.
Which of your ads a luxury buyer reads as mass-market, and why.
Whether your account converts on the product or on the discount.
How much of your ROAS is retargeting and branded search collecting demand you already had.
Selling price drift, incentive share, and whether ad-acquired customers return at full price.
A clear read on where the account is buying revenue with brand equity, and the first three changes I'd make. Specific to your ads, not a framework lecture.
Whether we ever work together is a separate question. The audit stands on its own, and most people leave with more than one thing they fix the same week.
If your brand competes on price, this will argue against most of what works for you. It's built for brands that don't.
Run by Alex Johannessen, founder of DEUS Marketing. Positioning, strategy, and performance marketing for luxury and premium brands, all handled by the founder.
Bring screenshots or screen-share access. That's all the preparation it needs.