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Aphrodite · Paid Social

Paid Social That Scales.

Sharp strategy, real data, and creative that stops the scroll across Meta, TikTok, LinkedIn, and Pinterest. Built for premium brands and measured in revenue.

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The Discipline

What Makes Paid Social Perform.

Three things: creative that commands attention, targeting built on first-party data, and optimisation that runs in real time.

The goal is meaningful growth. Impressions and likes are noise until the revenue numbers move.

Approach

How We Run Paid Social for Premium Brands

01

Audience Intelligence and Platform Strategy

Affluent consumers mapped across platforms with first-party data and lookalike modelling.

02

Creative That Commands Attention

On-brand, platform-native assets that balance performance with sophistication.

03

Full-Funnel Campaign Architecture

Awareness, consideration, and conversion stages structured with distinct KPIs.

04

Testing, Optimisation and Scale

Structured creative testing, methodical scaling, ROAS and CPA monitored daily.

£3-25KMonthly paid social budgets we manageInvestment
2-3Weeks per statistically significant creative testTesting
4Platforms run as one system: Meta, TikTok, LinkedIn, PinterestCoverage
FAQ

Frequently Asked Questions

Which platforms work best for luxury brands?

Instagram and Facebook remain strongest for most luxury categories. LinkedIn earns its place for B2B, and TikTok reaches affluent younger demographics faster than anything else.

What budget does paid social need?

Typical budgets run £3,000 to £25,000 per month. Allocate enough for a statistically significant 2 to 3 week testing window before judging results.

Does paid social work for high-ticket products?

Yes. Longer purchase journeys need nurturing campaigns, and customer lifetime value justifies them.

Do you produce the creative?

Strategy and copywriting are handled in-house. We incorporate your existing assets or manage production end to end.

Our Other Services

Stop the Scroll.

Tell us the brand and the audience. We will show you the creative and the numbers it should produce.

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